Helping Small businesses Survive, Adapt, and Grow - Fast

Simple, practical advice — no jargon, fair pricing

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I’m Peter Cockcroft, with over 40 years of experience advising businesses worldwide. I help small business owners diagnose issues, identify opportunities, and act with confidence.

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Business Checkup

A 60-minute review that uncovers risks and reveals opportunities, with an actionable plan in hand

A sign featuring the word 'CONSULTATION' in bold, black capital letters. Beneath the text, there is Braille marked on a white background, surrounded by a dark wooden frame.
A sign featuring the word 'CONSULTATION' in bold, black capital letters. Beneath the text, there is Braille marked on a white background, surrounded by a dark wooden frame.
Business Plan

15 focused minutes to outline your goals, strategy, and next steps.

A 90-minute deep dive into your most urgent issue - from marketing to operations.

Microconsulting
A professional consultation setting with a medical professional sitting at a desk facing a client. The room has a modern aesthetic with white walls decorated with framed certificates. The desk is organized with office supplies, a laptop, and a fruit bowl in the center.
A professional consultation setting with a medical professional sitting at a desk facing a client. The room has a modern aesthetic with white walls decorated with framed certificates. The desk is organized with office supplies, a laptop, and a fruit bowl in the center.
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.
woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

The Small Business Doctor helped us thrive in challenging times. Highly recommended for any small business!

Alice M.

A storefront with multiple businesses, including a fashion hair salon, an insurance agency, and a shop selling ginseng and dried seafood. The facade is colorful with signs in both English and another language. Neon lights and an open sign are visible in the salon window.
A storefront with multiple businesses, including a fashion hair salon, an insurance agency, and a shop selling ginseng and dried seafood. The facade is colorful with signs in both English and another language. Neon lights and an open sign are visible in the salon window.

Peter's insights transformed our approach. We feel more confident navigating our business landscape now.

Raj S.

A street view of a row of small businesses in an urban area. The buildings have a mixture of signs in Korean, displaying a combination of blue, red, and white colors. A narrow sidewalk separates the storefronts from the street. Sparse trees and a streetlight are visible, adding to the urban atmosphere.
A street view of a row of small businesses in an urban area. The buildings have a mixture of signs in Korean, displaying a combination of blue, red, and white colors. A narrow sidewalk separates the storefronts from the street. Sparse trees and a streetlight are visible, adding to the urban atmosphere.
★★★★★
★★★★★

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peter.cockcroft@gmail.com

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